Pocahontas, Iowa. Yep, it’s really a place! And it happens to be Machelle Norris’ hometown. In this month’s Employee Spotlight, we’re featuring Machelle, our Digital Media Planner & Buyer. Read on to learn more about her dogs, her favorite reads, and more.
Born and raised in rural Iowa, Machelle grew up eating her favorite childhood food, mustard sandwiches, and playing the tenor saxophone. Fun fact: she was awarded the prestigious John Philip Sousa Award, which is given annually to high school students by their band directors. It recognizes those who possess “superior musicianship, dependability, loyalty, and cooperation.”
After high school Machelle moved west to attend the Art Institute of Phoenix. Here she became one of the first graduates in an advertising program that tied the creative and marketing ends of the ad world together. She began working for a digital marketing agency after graduation and has done just about every agency role from SEO to media, where she is now.
Delivering outstanding, data-driven results to clients is one of Machelle’s favorite parts of her job as a Planner & Buyer at LT. She enjoys that her efforts are measurable, and loves seeing hard work pay off for a happy client with a successful campaign. Plus, her colleagues at LaneTerralever are a bonus! She loves the culture, and the fact that everyone is goal-oriented and deeply interested in data.
Outside the office, Machelle has two sweet pups that keep her busy: a 13-year-old Jack Russell mix, and a 5-year-old Red-Nosed Pit Bull. She loves a variety of music, but mostly listens to oldies, Indie, and jazz, throwing it back to her tenor sax days. She also really enjoys reading self-help books for the motivation and inspiration they offer.
Machelle’s travels usually take her back to her hometown of Pocahontas, but someday, she’d love to soak up the tropical sun in Hawaii. If you see Machelle around the office, encounter her on social media, or work with her as a client, be sure to say hi!
We hope you’ve enjoyed this month’s Employee Spotlight. Stay tuned for August, featuring one of our awesome QA team members!