Nick has always shown a keen interest in business and comes from a creative family with roots in art and entertainment. The ability to balance both business and creative thinking is what initially drew him to marketing.
While in College, Nick met LaneTerralever’s President, Chris Johnson, who spoke in his digital marketing class. This encounter eventually led to an internship the next semester where he got to work across a number of teams at the agency. Shortly after graduation, he found a home on the business solutions team where he started as a coordinator. Nick’s favorite part about working on this team is that he gets to work with clients from the onset of the engagement and help guide the direction using a consultative approach. According to Nick, if you are looking to follow a similar career path, “don’t worry so much about your title when you’re getting started. Focus your time and energy on gaining the most interesting experience possible that will help you tell ‘a compelling story’ later on in your career.”
When he’s not traveling or in the gym, you can also catch Nick consuming most of his media through YouTube, Podcasts, and Netflix. Some of his favorites are listed below. Be sure to check them out!
Casey Neistat (YouTuber) - He’s a daily blogger that chronicles his travels, family and life as an entrepreneur/creator. Nick is most impressed by his ability to put out 10 minutes of high production value video, that always tells a compelling story, on a daily basis.
Tim Ferris (Podcaster/Author) - Best known for his self-help book, The 4-Hour Workweek. Spoiler, he’s not actually suggesting you only work 4 hours. While his books are great, Nick has come to love his podcast, where he interviews people from a wide variety of backgrounds including military, business, arts/entertainment and medicine.
Gary Vaynerchuk (Facebooker/YouTuber) - Most of you probably know Gary as an author and unabashed self-promoter. Unlike some of the other "talking heads" in the marketing industry, he’s actually executed what he writes and talks about as founder of Wine Library and Vayner Media.
Stay tuned for next month’s employee spotlight featuring another LaneTerralever team member.