Intern View: How to Cultivate Potential

During my final semester at Arizona State University, I've been fortunate enough to intern for the public relations team at LaneTerralever, one of Phoenix’s largest marketing agencies. The crazy thing is that this is my first internship. Although I came in with a lack of prior internship experience, my superiors have helped me reach a higher level of potential for my future in public relations. My success as an intern is due to the interactions I have had with my supervisors throughout the semester. To truly cultivate a successful intern, be sure to include these key practices in your program:

• Network with your intern.
• Maintain an open communication model.
• Offer upfront expectations and immediate feedback.

Networking

I can’t stress how important networking has been for my growth. Adapting to the culture of an organization is key to the success of a new employee. Similar to learning a new language, submersing oneself in the culture is the most efficient way for a rookie to learn about the "ins" and "outs" of an organization. I have attended internal meetings as well as client events, each offering new experiences and new lessons.

Open Communication

Another element of my internship that I admire is open communication amongst my superiors. Their doors are always open and they encourage that I ask questions, or for clarification on assignments. This simple act shows their investment in my success, which is not only important for my growth but also for my happiness with the company.

Feedback

Knowing what is expected of me is key to the learning process. My team makes my objectives clear and offers feedback on my assignments once completed. While a pat on the back for my good work is always appreciated, I tend to learn more when we dive into my work and critique for content and writing. Knowing from beginning to end what the end goal or objective is, helps keep the project in perspective.

As a newcomer to the industry, having a team that is willing to nurture my success has been invaluable to my improvement. LaneTerralever has earned a devoted and appreciative employee by investing their attention and trust in me, an inexperienced student looking for the right opportunity.

How do you run your internship program and how do you cultivate potential from your interns? Share your tips below!