Hannah Tooker, LaneTerralever's Director of Content Marketing, recently got the chance to speak to Blooloop during one of their Innovation Sessions. She spoke on the importance of digital engagement with your customers throughout all stages of the guest experience.
In her presentation, "Stop Ignoring Your Digital Guest Experience," she goes into detail about what an ideal digital guest experience looks like and how companies can best engage guests throughout their customer journey. By turning their focus to bridging the gap between their digital and in-person presence companies can create a more cohesive guest experience.
Attractions attendance is seeing new highs in the aftermath of the lockdowns where visits were postponed or canceled. Attractions should use this time to hon in on their digital guest experience in order to maximize on the momentum of this and continue to stand our to customers after the initial excitement dies down.
The three main focuses of Hannah's presentation are travel changes and their impact on the visitor journey, brand shifts needed to meet visitor needs, and creating a digital experience that converts. She explains in detail how each of there areas helps improve a guest's digital experience with a brand.
Check out the video below to watch Hannah's full presentation!
LaneTerralever is a marketing agency that helps attractions and tourist destinations develop a deep understanding of how visitors select an attraction or destination and the marketing strategies and digital customer experiences that move them to take action. We're proud to have increased ticket sales and loyalty membership program engagement for partners including The Phoenix Zoo, Heard Museum, Desert Botanical Garden, Blue Man Group, Red Bull Media House, Arizona Boardwalk, and Charles Schwab Championship.