Why Your Museum Needs to Think Regionally
Last month, LaneTerralever's Director of Content Marketing, Hannah Tooker, had the opportunity to speak at the MuseumNext Digital Summit.
Hannah's presentation, titled "Why Your Museum Needs to Think Regionally," focuses on how attendance at cultural attractions had changed over the past almost two years- amid the pandemic- and how they can adjust their marketing strategies to reach new and keep current visitors engaged.
The Importance of Understanding Your Customer
The central principle that Hannah touches on in her talk is the importance of understanding your customer and the different scenarios they might be in when considering an attraction to visit.
- Are they local or from out of town?
- Are they coming by themself or with a group?
- Are they looking for an hour or two or a whole day experience?
Understanding these key factor's in your customer's decision-making process will help your attraction tailor your messaging to them. Check out the video below to watch Hannah's full talk at MuseumNext Digital Summit!
Tourism & Attractions Digital Marketing Agency
LaneTerralever is a marketing agency that helps attractions and tourist destinations develop a deep understanding of how visitors select an attraction or destination and the marketing strategies and digital customer experiences that move them to take action. We're proud to have increased ticket sales and loyalty membership program engagement for partners including The Phoenix Zoo, Heard Museum, Desert Botanical Garden, Blue Man Group, Red Bull Media House, Arizona Boardwalk, and Charles Schwab Championship.
