Content marketing might be at the peak of popularity, but there are still some big unknowns in the field. What does a content team actually look like? How are businesses pulling together their talent? We’ve seen professionals share anecdotal evidence, but minimal real data exists to support or refute these best practices. There still seems to be a significant void in understanding how marketing teams hire to fill their content needs.

Luckily, this year the content marketing software company Kapost has helped lay out some straight-forward information. They have recently released the data from their survey of marketing professionals to highlight the state of hiring in the content marketing industry.

According to the document, “the purpose of the ‘Survey on Content Marketing Hiring’ was to better understand (1) how the content marketing category is growing, (2) which types of people/positions are most in demand, and (3) the priorities that are leading organizations to hire content marketing teams.”

The results show a promising future for content professionals.

Kapost’s study asserts the following:

There is a high level of hiring in content marketing that will occur over the next 12 months. 54% of respondents said that hiring a content team is the highest priority above any other sub-discipline.
Primarily, companies are seeking writers/editors with marketing experience, with graphic designers and community managers next in demand

Most organizations are expecting to hire 1-3 new content marketing positions, and are looking to LinkedIn as their primary source of potential applicants.
Existing dedicated content teams generally have 2-5 members (47.54%), but many businesses do not have a dedicated content team at all (10.38%).

Some of the secondary questions that were addressed in the survey conclude that the person who is usually responsible for hiring of content producers for an organization tends to fall on a Marketing Director, rather than on the CMO or a mid-level Marketing Manager. This begs the questions: Are most Marketing Directors well versed in content marketing? How comfortable do they feel with this decision falling into their laps?