The aroma of fresh pizza may draw customers through the door, but in today's digital world, it takes more than great food to build a community. This is the story of how Barro's Pizza, a beloved family-owned restaurant chain, transformed its social media presence from corporate and staged to authentically engaging—and saw its online engagement soar—with help from the LT team.
For years, Barro's Pizza has been serving up slices across Arizona and Texas, building a loyal following through their commitment to quality anxd family values. Their restaurants buzzed with conversation, laughter, and the genuine community spirit that makes a local pizzeria unique. But online, it was a different story. Staged photoshoots and corporate-speak were creating a disconnect between their restaurants' warm, welcoming atmosphere and their digital presence.
When Barro's Pizza partnered with LT, they weren't just looking for more followers – they were seeking to capture the true essence of their brand online. The solution? We traded the studio lights for the natural bustle of their restaurants and corporate scripts for authentic conversations.
Our team started by comprehensively analyzing Barro's social media presence and comparing its digital footprint to that of local Arizona pizzerias and national chains. Armed with these insights, we developed a multi-layered strategy to transform Barro's online presence.
The transformation began in the heart of their restaurants. Our team became regulars, capturing the genuine moments that make Barro's unique: the team tossing dough with years of muscle memory, families sharing their weekly pizza night traditions, and staff members joking with regular customers and each other. Each connection provided a backdrop to tell Barro’s story.
Utilizing Barro’s employees in our content was a no-brainer. We launched a content series called "Barro's Hot Takes," where employees stepped into the spotlight to share their unfiltered opinions about menu items. Suddenly, followers weren't just seeing perfect pizza shots but getting to know the personalities behind the counter. This kind of content continued to help build the trust and connection Barro’s guests had come to expect.
LT has updated our social media presence with an engaging, creative, and entertaining campaign while highlighting our local neighborhood pizza restaurant feel. Great job and look forward to more!
- Andy Wilson, VP, Barro’s Pizza
Working with LT has been an absolute game-changer for Barro’s Pizza and our media presence! The team is incredibly responsive, proactive and always goes the extra mile to ensure our brand story is told effectively.
- Ken Barro, Co-owner Barro’s Pizza
Our content strategy expanded beyond just food photography. We developed:
The revolution wasn't just visual. We reimagined their entire approach to social media engagement. Instead of broadcasting messages, we started conversations. Comments weren't just acknowledged – they were welcomed like old friends stopping by for a slice. Even negative feedback became an opportunity to demonstrate their commitment to customer satisfaction.
When other local pizzerias were playing it safe with polished, editorial content and national chains were chasing every trending topic, Barro's carved out its own space. It became the brand that could joke about pizza toppings one day and share a heartwarming customer story the next. Like Barro’s recipes, our content found that sweet spot between trendy and timeless.
This comprehensive approach to digital transformation yielded impressive results over the first eight months of our partnership:
But the real victory wasn't in the numbers – it was in the transformation of their online community. Comments sections became gathering places. Customer stories flowed in naturally. The digital space finally captured the same warmth and authenticity that had made their restaurants community landmarks. And we’re just getting started.
While social has had much of the spotlight, LT's work with Barro's Pizza extends across multiple services, creating a cohesive digital presence using:
Through this transformation, LT helped Barro's Pizza create a digital presence that truly captures the essence of their brand - one that's as authentic and welcoming as their restaurants. Their social media now is a natural extension of their physical spaces, where genuine community connections happen daily.
