In today’s world, you can gain infinite knowledge with just a simple Google search. When it comes to health, more and more users utilize the internet to find the right care. For this very reason, it’s pertinent that medical professionals and healthcare organizations accommodate this human behavior. In order to make a lasting impression online and show potential patients that your practice is a good fit for them, you must have a great healthcare website design. Attracting users, as well as building trust and loyalty, should be the main focus when building out an intuitive, user-friendly website. This results in a digital-first patient experience that will drive positive results.
Healthcare website design is a specific web design strategy that can be applied to healthcare-related websites. Because healthcare websites require a different approach to web design, this website should be easy to find, easy to navigate, and engaging to the site visitor. The content and functionality that is applied to a healthcare website must be optimized for healthcare in order to create a digital-first user experience. Having a great healthcare website design can play a pivotal role with helping your organization connect with and retain patients.
A healthcare website can be an organization’s best reputation management tool. It can be seen as your identity to the world and is often the first time a potential patient will get to know your brand. This is why your website should convey the right image and impression. If done right, a website can be the key to strengthening your brand as a whole.
With that in mind, an effective healthcare website design strategy incorporates a clean navigational structure, appealing visuals, mobile responsiveness, brand credibility, marketing goals, and complies with ADA and HIPAA regulations.
Intuitive navigation offers a user-friendly browsing experience. As such, any healthcare website should spend a considerable amount of time creating a simple, yet effective site navigation. This allows the site visitor to quickly understand how your site is structured and gives them the opportunity to find what they’re looking for in an effective manner. When building out the navigational structure of a healthcare website, key elements to keep in mind are: keeping your website sleek and minimalistic, displaying a navigational bar that includes things like scheduling appointments, including an about us page, and a simple way to get in touch with your organization, along with other features that are crucial to your website and practice. Even a feature as simple as a search bar can make or break your entire site.
Not only is the hierarchy of information important when it comes to healthcare website design, but the imagery that you choose to utilize, as well. Having the right images and graphics can bring your website to life and captivate visitors. When choosing the right visual imagery, take a look at your demographic. What will they be expecting in terms of visuals? Most likely, they’ll gravitate toward images of people in order to create a human connection. Using bright colors and high-resolution photos can heighten your aesthetic. Infographics can provide an interactive way to explain complex topics or statistics. These are all things to consider when building your healthcare website's visual aesthetic.
One thing to take note: a cluttered website with too many visuals can actually deter visitors. White space not only creates harmony and balance but it can also be used to lead a visitor from one element of your site to another with ease.
When it comes to healthcare marketing, you want your organization to stand out from the rest and reassure your credibility. One important way to go about achieving this is by incorporating reviews from past or current patients. Showcasing patient reviews is one of the most effective marketing strategies you can include in your healthcare website design. That’s because testimonials and reviews can be a key factor when making a decision. In addition, having positive reviews can establish trust in your practice and result in a higher probability of scheduling appointments. Consider reviews and testimonials as a fundamental digital marketing strategy that can be easily implemented.
As a healthcare organization, having a website that is accessible to visitors of all types—specifically those who are disabled—is absolutely essential. Not only does an accessible website design lead to more conversions from disabled persons, it also ensures that your website is compliant with the Americans with Disabilities Act (ADA), giving you and your organization more credibility. In addition, when designing your healthcare website, it’s important that you use HIPAA-compliant software, which is designed to secure protected health information (PHI) by enforcing a set of laws and regulations on healthcare organizations that transfer PHI electronically.
Here at LaneTerralever, we have experience complyingADA and HIPAA standards when it comes to designing and developing a healthcare website. Take, for example, our work with NextCare Urgent Care. Our team made ADA and HIPAA standards a priority when it came to site navigation and visual design. We improved accessibility by incorporating appropriate font sizes, colors, backgrounds, diverse and inclusive imagery, as well as translating complex industry jargon into clear understandable language. As a result, NextCare’s ADA accessibility score improved from 75 to an impressive 94.
When it comes to any good healthcare website, mobile responsiveness should be considered very important. Why’s that? The answer is simple. A healthcare mobile app website design can become an effective lead-generation tool if it’s built through intelligent, well-thought-out UX and UI design. Ideally, design and functionality should work in tandem in order to achieve the best user experience on mobile devices.
At LT, we take the user experience design and incorporate it into many facets of your organization’s digital ecosystem and intended outcomes. We understand that at the heart of any experience must be the user, which is why we focus on creating a mobile responsive design that features a simple and intuitive interface, convenient functionality, and conversion rate optimization (CRO).
Healthcare branding is about creating a meaningful connection between your mission, vision, values, and the people you serve. That’s why developing the right healthcare website can effectively engage and capture visitors, which leads to credibility, improved trust, and a better brand image.
LaneTerralever has provided support to a variety of healthcare organizations with their digital patient experiences and lead-generation strategies that have driven an increase in qualified patient volume and improved patient satisfaction scores. To learn more about what we can do to help elevate your healthcare brand through an innovative digital marketing approach, get in touch with us below.
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