Our Healthcare Marketing Strategies

Today's healthcare patients and their caretakers expect a seamless digital experience at every step of their healthcare journey. Patients now expect the same level of exceptional customer experience from their healthcare providers as they get when shopping on Amazon or ordering an Uber. However, the reality is that most providers are falling well short of delivering this type of experience.

As the pandemic has accelerated shifts in the patient journey to digital, we see an incredible opportunity for providers who invest in digital patient experience to establish this as a point of true differentiation. You can achieve this by ensuring your website speaks to your patients' specific needs, leveraging automation tools to provide personalized touchpoints at scale, and developing a content strategy that keeps you top of mind at all stages of the patient journey.

healthcare marketing kpis

KPIs We Move

  • New Patient Lead Volume
  • Elective Patient Volume
  • Patient Satisfaction Scores
  • Employee Satisfaction
  • Brand Perception & Online Sentiment
  • Organic Search Rankings
  • Referral Volume From Patients
  • Digital Experience Operational Efficiencies
  • Patient Wait Times
  • Market Share

Working With Leaders in Healthcare

honorhealth-logo-dark-blue
nextcare-logo_dark-blue
Valleywise Health Logo Blue V2
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BCBS-AZ
Denova
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advanced-recovery-systems-logo-dark-blue
american-vision-partners-logo-dark-blue
southwestern-eye-center-logo-dark-blue
phoenix-childrens-logo-dark-blue
Enyrgy
the-joint-logo-dark-blue
clovr-life-spa-logo-dark-blue
simonONE Logo_LT_Blue
tauc-logo_LT (1)
UCG_logo
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ChiroOne_Logo_Blue
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Get In Touch

Healthcare & CX Marketing Reports

XD Report

The State of Customer Experience Report

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Elective Healthcare Report

Elective Healthcare Modern Patient Insights Report

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Our Healthcare & Wellness Work

Healthcare & Digital Experience Case Studies

A patient-centered healthcare website design

WEBSITE & UX DESIGN

NextCare Urgent Care

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Charting the next stage of growth for a healthcare franchisor

BRAND STRATEGY & CAMPAIGN DEVELOPMENT

The Joint Chiropractic

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Modernizing healthcare digital marketing for a vision care provider

WEBSITE & UX DESIGN

American Vision Partners

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Implementing a Marketing Strategy For Entering New markets

MARKETING & LEAD GEN

Landmark Recovery

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Increasing patient leads through small, consistent SEO efforts

PATIENT LEAD GENERATION

Advanced Recovery Systems

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Developing a Patient-First Content Strategy That Increases Qualified Lead Volume

WEBSITE & CONTENT STRATEGY

Barrow Brain and Spine

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Increasing Brand Growth Through Media Awareness

ANNUAL REPORT DESIGN & PUBLIC RELATIONS

Phoenix Children's Hospital

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Putting the Patient at the Center of Everything

BRAND CAMPAIGN & MEDIA PLAN

HonorHealth

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Dive Into Digital Experience Strategy

We take strategy seriously. Optimizing your healthcare organization to meet changing technical, security and audience demands keeps you ahead of the competition and improves your bottom line. Stand out of the crowd and meet your audiences where they are with content they actually want to engage with.

UX Design SEO Strategy Website Design Social Media
Service Expertise We Provide

Expertise We Provide

Since we have experience working with a number of healthcare providers and deep insight into marketing to unique patient populations, we're already up to speed on your business. That said, we start most engagements by digging one layer deeper to uncover insights about your prospective patients to guide all future execution. While that is where things start, we also offer a variety of point solutions that move the needle for our clients, including:

  • Patient Journey Mapping
  • Brand Campaign Development
  • Employee Branding
  • Content Strategy & Development
  • Website/App Design & Development
  • Patient Lead Generation (Performance Media & Data Analysis)
  • Search Engine Optimization 
  • Marketing Automation
  • Customer Experience Consulting
  • Video Production
 
Types of Healthcare Providers We Support

Healthcare Providers We Support

Since we have experience working with several healthcare providers and deep insight into marketing to unique patient populations, we're already up to speed on your business. That said, we start most engagements by digging one layer deeper to uncover insights about your specific patients to guide strategies and future execution. While that is where things start, we offer a variety of solutions that move the needle for our clients, including:

  • Patient Journey Mapping
  • Brand & Employee Campaign Development
  • Content Strategy & Development
  • Website Design & Development
  • Mobile Applications Design & Development
  • Patient Lead Generation (Performance Media & Data Analysis)
  • Search Engine Optimization 
  • Video Production
  • Customer Experience Consulting

Our Partners & Those Featuring Our Work

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HospitalHealthcareMgmt_logo2_white
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forbes-logo-black-and-white
CCO_200x100
soda-LOGO-white
Magnet-logo-white

Thought Leadership - Marketing Insights

Healthcare

Overcoming the Challenges of Healthcare Marketing

Learn how to overcome the unique challenges of healthcare marketing with these industry insights and solutions from the marketing experts at LaneTerralever.

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Healthcare

Worth the Wait: Marketing & CX Insights For Orthop...

Use these patient insights to improve orthopedic marketing efforts for elective orthopedic surgery. Improve the patient experience at all stages of the patient journey.

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Healthcare

Seeing Clearly: Marketing Insights for Elective Ey...

Sharpen your optometry marketing with valuable strategies to improve your marketing plan with LaneTerralever’s consumer report on elective eye surgery and treatment.

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