In 2022 this audience has become more important than ever. Using data we highlight 4 strategies for schools to consider.
What The Presentation Includes
Current and prospective students alike are reconsidering everything from returning to in-person education (75% of formerly in-person students are choosing to remain online) to pursuing a different path (45% of non-traditional students are more likely to consider other career options post-pandemic) those responsible for marketing and recruitment have a unique opportunity to capture more attention for their programs than any other time in history.
But what we understand about these students tells us that there is a lot that schools don’t yet understand about them. The presentation goes over the 4 new reach strategies that will work. Sign up to get access to a downloadable PDF of the presentation deck.
of people thought trade school was a better option than conventional college
Opportunities For Higher Ed Marketers to Reach "Non-Traditional" Students
There may have never before been a time in our economy that tradespeople, health care workers and all other skilled vocations have been in more demand.
While this historic time hasn’t translated directly the equivalent movement in enrollment, the “great” resignation, the “great” exodus from traditional higher education and the “great” move to online education are of great interest to all involved in student recruitment.
