New Generation of Grad Students Becoming a Priority

Gen Z has become an increasingly important audience for all marketers to consider. In recent years, those working in higher education have gotten to know this student population through freshman enrollment, which has become a primary focus for graduate school programs. Our team surveyed 920 prospective graduate school students to understand better how the generations differ and what that means for schools.

Some findings include:

38% of Gen Z say they are more interested in pursuing grad school currently due to the pandemic.
60% of all surveyed are the first in their family to attend grad school.
47% of all surveyed will rely on some form of self-funding.

Gain Access

What We’ll Cover in the Report

Many schools don’t have a game plan for connecting with this younger student audience, as the grad student of today is more Millennial or Gen Z than they are Baby Boomer or Gen X

Our national survey of students across generations resulted in a report that includes:

Pandemic Impact on Graduate School
Looking at Generational Differences (Gen Z Deep Dive)
5 Student Insights & Marketing Opportunities
Graduate School Marketing Going Forward

90%

of Gen Z will rely on some form of financial assistance

Digital Marketing & Student Experience Insights For Higher Education

There are significant opportunities for marketing and communications leaders to better engage with Gen Z students and those across different generations.

We’ve identified the most impactful strategies that apply to a variety of schools including:

Graduate Schools
Business Schools
Medical Schools & Healthcare Programs
Computer Science Programs
Colleges of Education
Colleges of Engineering
Law Schools

On-Demand Webinar

If you would like our expert takeaways, download our on-demand webinar hosted in partnership with Convince & Convert. Our hosts will provide you with key findings from the Higher Education Marketing Report.