Student Insights Webinar: Gen Z in the Driver’s Seat
How Grad Schools Can Evolve the Student Experience to Be More Self-Service
The New Generation of Grad Students
Gen Z has become an increasingly important audience for all marketers to consider. In recent years, those in higher education have gotten to know this student population through freshman enrollment, which has become a primary focus for graduate school programs. Our team surveyed 920 prospective graduate school students to better understand how the generations differ and what that means for schools.
If you are busy and would like our expert takeaways without digging through all the data, we’ve designed this session for you! We cover the research highlights - and action items - in less than 20 minutes. As part of the webinar, you will also gain access to the full report and findings. Learn directly from two of our best.
Lauren Hillery - VP, Brand Strategy at LaneTerralever
Corynn Meyers - Strategist at Convince & Convert
Digital Marketing & Student Experience Insights For Higher Education
There are significant opportunities for marketing and communications leaders to better engage with Gen Z students and those across different generations. We’ve identified the most impactful strategies for a variety of schools including:
of those surveyed plan to self-fund their graduate education.
What's Covered in The Report & On-Demand Webinar
Many schools don’t have a game plan for connecting with this younger student audience, as the grad student of today is more Millennial or Gen Z than they are Baby Boomer or Gen X. The webinar includes full access to the report and data. During the webinar, we cover 3 key areas including:
-3.png?width=1600&height=1200&name=Corynn%20Meyers%20(11)-3.png "Corynn Meyers (11)-3")
