Our Education Marketing Strategies

The world of higher education has become increasingly competitive in the 21st century. Today's prospective students feel overwhelmed by school choices, worry about accumulating debt, and seek more time to dedicate to their education. Meanwhile, some loud voices in the media question the value of higher education. While these might be seen as generalizations, we realize through our work that there is no “one size fits all” solution.

Your marketing approach must be tailored based on the type of programs you offer and the type of students you are pursuing. You might be a trade school seeking more first-time students, an online college seeking career switchers, or a community college reaching out to non-traditional adult learners. No matter your unique situation, we always maintain an intense focus on efficiently moving the KPIs that matter to you.

KPIs We Move

Student Enrollment Inquiries
Cost Per Enrollment Inquiry
Campus Visits Scheduled
Applications Received
Student Yield Percentage
Cost Per Student Start
Feeder Market Penetration Rate
Student Melt/Retention/Attrition
Alumni Engagement Rates
Lifetime Value of the Student

Working With Leaders in Higher Education

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Higher Education Marketing Reports

Bridging the Gap Between Student Needs and Marketing Strategies

How Graduate Schools Must Change Their Approach in Pursuit of Gen Z

The Pandemic’s Impact on Higher Education Marketing

LT - Marketing to Non-Traditional Students Report

Marketing to Non-Traditional Students in Higher Education

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Our Higher Education Work

Higher Education Case Studies

Developing a fleet of higher education websites

WEBSITE REDESIGN

Ancora Education

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Increasing prospective student inquiries generated by website

WEBSITE & LEAD GENERATION

Universal Technical Institute

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Student First Approach For The Nation’s Largest Community College

BRANDING & MARKETING

Rio Salado College

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Recruiting Flight Instructors in Record Time

LEAD GENERATION & CREATIVE

Lufthansa Aviation Training

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Solving The Acquisition And Conversion Challenge

STRATEGY / DATA / ANALYTICS

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Crafting A First-of-its-kind student-focused brand Campaign

BRANDING & MARKETING

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Dive Into Digital Experience Strategy

The higher education space is becoming increasingly crowded. How do you stand out in the sea of sameness? Your SEO and Content Marketing strategies are vital to connecting with prospective students, current students, and alumni while positioning yourself as truly differentiated from competitors.

SEO Strategy Content Marketing Strategy UX Design Brand Strategy Public Relations

Expertise We Provide

While we already have deep insights into marketing to a variety of different student populations, we start most engagements by developing an in-depth understanding of your unique target audience and their journey to selecting a school or program. We’ve found that we can make the biggest impact when we start there and let that insight inform all subsequent marketing efforts. While the audience is where we start, we also offer a number of specific point solutions that move the needle for our clients, including:

Student Research & Journey Mapping
Brand Strategy & Competitive Positioning
Website Design & Development
Lead Generation Strategies
Campaign Development
Media Strategy & Management
Data & Analytics
Student Influencer Outreach

Types of Educators We Support

Education marketing solutions are never “one size fits all.” Each institution has unique qualities and student populations they are speaking to. While most of our recent experience comes from partnering with some of the marquee brands in higher education, we’ve supported a wide variety of educators with their marketing strategies. Do you fall into any of these categories? We’d love to share some of our insights and learning with you.