Report Cover

2024 RacqueTrends Report -
Profile of Racquet Sports Players 

Understanding Players' Mindsets & Behaviors Across Generations, Affluence & Racquet Sports

Understanding Players' Behaviors & Preferences

We teamed up with experiential event, RacquetX, to conduct the first comprehensive consumer study of its kind, focusing on the world of racquet sports.

We surveyed 506 U.S. players, providing a glimpse into the habits, preferences, and trends shaping the future of tennis, pickleball, padel, and other racquet sports.

Findings Include: 

  • Most people (76%) play at least weekly 
  • Many pickleball players (39%) also play tennis
  • 51% of players initially started playing with friends or family
  • 60% are playing at public/community courts
  • 43% plan to diversify the racquet sports they play

 

RacquetX is the first-ever festival dedicated to the wide range of racquet sports, bringing fans, players, and industry together for memorable, inspiring, and immersive experiences. In addition to an annual event, the company produces industry insights reports, a newsletter, and trend blog.

RacquetX LP assests

22%

of millennials wear sport-specific apparel compared to only 16% of all respondents.

What We Cover in the Report

The report underscores the diversity of the racquet sports community, with participation spanning all ages and demographics. With most players planning to maintain or increase their engagement, the future of racquet sports looks vibrant, driven by a desire for variety and the blending of traditional and emerging games.  

Topics Covered in the Report Include: 

  • Frequency and Preference of Play 
  • Impact of Technology and Fashion
  • Generational Diffrences in Racquet Sports
  • Social Aspect of the Sport and Club Membership
  • Insights on the Cross-Court Consumer

On the Court - Tech & Apparel

Technology and fashion are pivotal in shaping the future of racquet sports. While health trackers lead as the most valued tech, the integration of scheduling, social apps, and digital communities is gaining traction, offering new ways to connect and enhance the player experience. Meanwhile, the predominance of non-sport-specific workout clothes on the courts signals a significant opportunity for brands to innovate and tailor their offerings to the unique needs of racquet sports enthusiasts.

  • One in three players is interested in a racquet sport social network or partner finder
  • Players rated Quality/Durability as the most important factor when purchasing new apparel or equipment
  • Millennials are more likely to wear sport-specific apparel

RacquetX LP assests (1)

We've Worked With Leading Leisure,
Sports, Apparel, & Entertainment Brands

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logo-goretex
Teva White Logo
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PALMS_LOGO_white
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Pinnacle at Promontory
Troon logo
Phoenix Country Club Logo
Fiesta Bowl
Drone Racing League - White Logo
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Karbach-Logo-PNG
Four_Peaks_Brewery_Logo
Postino_white
Somm Select White Logo
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Cabelas Logo
TaylorMade logo
Pacbak white logo
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Arizona Cardinals Logo

Results We're Proud Of

GORE-TEX®

DON’T UNDERESTIMATE THE POWER OF INFLUENCE. WE SAW RECORD-BREAKING RESULTS WITH THIS CAMPAIGN THAT ISSUED A RELATABLE AND HUMAN-DRIVEN QUESTION—“WHERE DO YOU GO TO BREATHE?”

BattlBox

SWITCHING GEARS. TO ADDRESS CHALLENGES FROM FACEBOOK’S EDITORIAL GUIDELINES, WE TOOK TO OUR EXPERTISE IN DIGITAL MEDIA TO CREATE SUCCESSFUL ADS COUPLED WITH GOOGLE ADWORDS FOR BATTLBOX.

Teva

TO GET A NEW SHOE LINE IN FRONT OF A YOUNGER AUDIENCE, WE CREATED BLENDED CONTENT STRATEGIES THAT BOOSTED SOCIAL ENGAGEMENT FOR TEVA.

Phoenix Suns

RECORD TICKET SALES THROUGH GOOD TIMES AND BAD

USA BMX

WEBSITE RE-DESIGN FOR THE WORLDS LARGEST BMX RACING ORGANIZATION