Press

PHOENIX – March 20, 2018 – Arizona-based restaurant group Upward Projects today announced the launch of its new website, featuring its colorful culture and concepts. The website’s design and development was a collaboration between marketing services agency LaneTerralever and the in-house marketing team at Upward Projects.   During its 17-year history, Upward Projects has earned a remarkable following in the Southwest, resulting in tremendous growth that includes 14 restaurant locations and five different concepts in three states. “The opportunity to partner with a hospitality brand that’s seeing growth and an expanding customer base gives a boost to our entire agency,” said Beau Lane, LaneTerralever’s CEO. “We believe that this new website beautifully represents their culture and allows visitors to engage with their authentic brand.” Created with a mobile-first approach, the site includes dynamic features to keep users engaged. Designers emphasized a fluid user experience ...

New Headquarters Includes 25,625 SF of Class A Space in Central Phoenix Phoenix – February 27, 2018 – One of the Southwest’s largest independent marketing and advertising agencies, LaneTerralever, began its next chapter this week, in a new headquarters at Missouri Falls. The 25,625 SF Class A space is situated on the top floor of the iconic, marble-clad building, on the Southwest corner of 7th Street and Missouri Ave. Nearly 100 employees moved into the office space on Monday, which had been entirely gutted and redesigned as a part of the seven-plus year lease negotiation. Stunning views of Camelback Mountain are highlighted throughout the floorplan, which is a larger, more open footprint than the agency’s prior space at 7th Ave. and McDowell Road in Phoenix. “Our family began purchasing the historic McDowell buildings beginning in 1971, and over the years, assembled a campus. These buildings served as a wonderful home for many decades worth of award-winning advertising,” sa...

Phoenix, September 15, 2017 —Unified marketing agency LaneTerralever is one of the 2017 Arizona’s Most Admired Companies, according to Az Business Magazine and BestCompaniesAZ. All of the Arizona Most Admired winners were recognized at an awards reception held Thursday, Sept. 14, at Omni Scottsdale Resort & Spa at Montelucia in Scottsdale, and are featured in the September/October issue of Az Business Magazine. Arizona’s Most Admired Companies are selected based on how a company has performed in the following areas: Workplace Culture, Leadership Excellence, Corporate and Social Responsibility, Customer Opinion and Innovation. “This is the most comprehensive corporate awards program in Arizona. And due to the breadth of the areas it examines, companies who are selected join a prestigious group of employers in Arizona. This program recognizes the wonderful contributions and impact these most admired companies bring to the state,” says Denise Gredler, founder and CEO of BestCompanies...

Following an influx of ADA compliance lawsuits, the partnership will help brands understand and improve the website accessibility through diagnostics, reporting, design and development PHOENIX – August 22, 2017 – Lawsuits against organizations with websites not compliant with the American Disabilities Act are on the rise. In the first four months of 2017, lawsuits increased by 18 percent from the same time in the previous year, according to The Seyfarth ADA Title III News & Insights Blog. These numbers are causing concern across the business landscape, with many brands worrying whether their websites meet accessibility compliance. But there’s good news. Organizations who work to comply now have a major advantage in the coming years – these websites will support greater access to their online content, while also avoiding costly and time-intensive lawsuits. A new partnership between digital marketing agency LaneTerralever and global software-as-a-service company Siteimprove, annou...

With four new clients, the independent, Phoenix-based agency is seeing growth across the marketing spectrum with local, national and international brands PHOENIX – August 2, 2017 – Marketing services agency LaneTerralever is seeing strategic business decisions – including a unified approach and collaboration-based agile model – pay off, as it announces the addition of four new clients to its roster. The new client list includes earning Agency of Record status for the Arizona Center for Nature Conservation which operates the Phoenix Zoo and South Mountain Environmental Education Center. LaneTerralever will leverage advertising and outreach strategies to help generate attendance at upcoming exhibits and events, such as Dinosaurs in the Desert and ZooLights. LaneTerralever has secured additional assignments including: • A two-year media management engagement for the Phoenix Suns and Mercury. • Local public relations support for ride-sharing company Lyft. • Social media and conten...