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PHOENIX – May 9, 2017 – Marketing services agency LaneTerralever is seeing strategic business decisions pay off as it announces the addition of a Fortune 500 client to its roster. Symantec, a publicly traded cyber security company based in Mountain View, Calif., has contracted with LaneTerralever to create a customer journey map and marketing content playbook to pinpoint the company’s customer experience, ultimately helping Symantec sales and marketing teams better connect with and communicate their unique value proposition. “We believe in getting results for our clients, and this new engagement with Symantec is rooted firmly in that concept,” said Chris Johnson, LaneTerralever’s President. “As one of Arizona’s largest full-service marketing agencies, it is an honor to be working with Symantec to support their goals.” # # # # About LaneTerralever Nationally recognized as one of the 2016 Best Places to Work by Advertising Age and Best Companies Group, and named among the Valley...

Promotions also announced in departments including media, account services and more PHOENIX – March 28, 2017 – Marketing services agency LaneTerralever is expanding its team with hires in its Public Relations, Quality Assurance, and Data & Analytics groups. Melissa Forbes joins LaneTerralever as Vice President, PR, where she will manage a team of professionals focused on communications between organizations and their stakeholders. Previously, she served as Vice President at FleishmanHillard in Los Angeles, where she serviced Fortune 500 clients and specialized in reputation management. LaneTerralever has hired Tyler Koenig as Technical Marketing Analyst, where he will focus on the technical aspects of tracking and reporting for the agency’s clients. Before joining LaneTerralever, he served as Senior Revenue Optimization Executive at Republic Media, where he was an expert in data analysis and market research. Daniel Guzman joins a strong team of quality assurance analysts, wher...

Presented by the Phoenix AdClub, the ADDY Awards recognize the area’s top campaigns and talent across marketing and advertising services categories PHOENIX – Friday, February 24, 2017 – Unified marketing services agency LaneTerralever had a night to remember at Thursday’s 2017 ADDY Awards, presented by the Phoenix AdClub. Held at the Tempe Center for the Arts, the ADDYs recognized LaneTerralever with a total of 10 awards, including Best of Show and Creative Director of the Year, awarded to Matt Sicko. LaneTerralever Vice President and Creative Director Matt Sicko has made a big impact on the region’s creative industry, leading award-winning campaigns including Valley Toyota Dealers’ “Pat” campaign, MGM Grand’s Entertainment Authority campaign and OneAZ’s “Let’s Bank Together.” Though relatively new to the Valley, Sicko has also worked for top agencies and premier brands in Detroit and Sacramento. “2016 brought to life some of our biggest accomplishments in over 55 years as an ag...

Former SVP and executive creative director at Phoenix office of Cramer-Krasselt assumes senior creative role following merger between agencies Phoenix, Ariz. – Friday, December 9, 2016 – In the wake of a November 1st merger between LaneTerralever and the Phoenix office of Cramer-Krasselt (C-K Phoenix), a regional office of one of the nation’s largest independent ad agencies, Ian Barry has been named Chief Creative Officer for LaneTerralever. Barry will oversee creative direction for the Phoenix-based marketing services agency that, with the addition of all Phoenix-based accounts from C-K, now has capitalized billing estimated at $175 million. LaneTerralever now ranks first among Phoenix-based agencies and is among the most significant agencies in the southwest and Rocky Mountain regions. “Our management team believes that Ian has the experience and talent to lead the agency into a new era of creative excellence,” said Beau Lane, CEO of LaneTerralever. Barry worked at agencies in...

Advertising Age names LaneTerralever as one of the nation’s 50 Best Places to Work in Advertising and Media New York, N.Y. (Monday, Nov. 14, 2016) – Phoenix-based marketing services agency LaneTerralever is one of the 2016 Best Places to Work announced today by Advertising Age and Best Companies Group. LaneTerralever is among 50 companies in the U.S. selected for the list. This survey and awards program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce and businesses. The list is based on criteria including workplace policies, practices, philosophy, systems, demographics and the employee experience. Noteworthy aspects of the LaneTerralever company culture and benefits include: • a matching 401(k) savings plan • paid maternity and paternity leave • flexible schedules – arrive early / leave early • fully-stocked kitchen with snacks and drinks • dog-f...