Our first step is simple — get all of your data in one place. To do that, we’ll develop data governance guidelines in Google Tag Manager (GTM) and Google Analytics (GA) to define your measurement protocols and create a bridge between your offline and digital channels, website content, and user experience reports.
We’ll set up your backend to produce detailed, actionable insights and reports that measure interaction, engagement, and conversion across campaigns and channels. We’ll also perform ongoing maintenance of your data so all teams across all departments are able to believe and trust in your data.
Our goal is to put you in the driver’s seat so you can control the pace and what you’re looking at. That’s why we create at-a-glance insights and reporting on marketing efforts so you can measure campaign performance in real-time and make data-driven decisions, identify new marketing opportunities, and optimize your campaigns.
Our reports will identify which channels are contributing to conversions, which campaigns are working with which segments, where your advertising budget is improving conversion, and which lead sources and mediums are converting. That’s when you will have a good handle on which efforts are contributing the most to your bottom line.
