The definition of media relations continues to evolve, and so should your strategy. Evolution doesn’t mean completely abandoning the past but expanding on it. With over 58 years of experience in media relations, LT’s deep-rooted relationships combined with multi-medium experience, means more stories placed and more audiences reached.
Feeling camera shy? Not to worry. Our PR agency team can provide your company spokespeople with the media training they need to find confidence in all situations.
Managing your reputation requires a two-fold strategy: proactive and reactive. Proactive management involves the ongoing dissemination of positive stories. Strategic partnerships and charitable alignments help elevate these stories. Your first line of defense is a strong offense. Reactive management includes monitoring your company’s media alerts, online reputation and social media conversations, along with tracking and assessing any sentiment changes. We keep our finger on the pulse, so we can amplify positive opportunities and diffusing negative situations.
We thrive in creating and executing internal communication campaigns that motivate employees to become internal brand ambassadors. Whether it’s a rebrand, a merger/acquisition, or a much-needed retention play, we devise a strategy unique to the internal infrastructure and employee and stakeholder audience. We believe a company's strongest asset is their team on-hand.
A memorable event that also achieves your business goals doesn’t come together overnight. It takes strategic, thoughtful planning and a true understanding of the event industry. With out-of-the-box activations, product demonstrations, and speaking opportunities, we help our clients gain awareness, interest, and leads — in person and virtually.
