Research plays a huge part in SEO. When done right, it is your guiding star throughout the process. From learning about your market to the keywords used throughout your industry, it all starts here. Working hand-in-hand with our Content team at LT, we’ll develop content that not only answers your users’ questions but also pushes them along in their customer journey.
Everything that’s found on your website that users experience and see is encompassed in On-Page SEO. From menu navigation to the page titles and descriptions that are eventually found in search engine results pages (SERPs). These are all key data points that Google measures your website on. We’ll make sure that these tell search engines what your business is all about while fostering a positive experience for your customers.
Today’s websites have to be built with a mobile-first mindset. With that in mind, you need responsive websites where users can easily find what they are looking for. If your website is slow or has broken features, this will quickly lead to visitors leaving your website and search engines pushing you down on their result pages. If you have a great site, users are more likely to come back and even share it with friends. That’s why it’s also important to have a secure site that protects user’s privacy with easy-to-share capabilities. Technical SEO also includes important items like implementing schema markup, optimizing metadata, and having proper URL structures in place.
At its highest level, Off-Page SEO is simply word-of-mouth for your website. Here is where we build backlinks, which means we get other websites that are already well-respected in your industry to talk about you. That way, both the search engines and future customers can trust you as a valuable source. This will increase your Domain Authority as well as your brand recognition.
