Information Architecture (IA) defines how your customers and the bots will interpret and content on your website and app. It's intended purpose is to define the initial content hierarchy and communicate how it will scale over time. This comes in the form of detailed sitemaps and user flows.
The process which defines and develops the interactions between a user and a product. Wireframes, prototypes and useability testing are all a part of the Interaction Design (IxD) process.
The process of planning, creating and delivering content so your customers feel like they are understood and listened to. Content can be many things, but ultimately, we aim to use a storytelling experience that takes your users on a clear journey to their desired outcome.
User/usability testing is all about observation and finding the friction points and valuable insights to inform design decisions during the design process.
You put hard work and marketing dollars into driving traffic through SEO and Paid Media efforts but there is more you can do to scale your growth. We conduct conversion rate optimization audits and tap into what motivates your customers to purchase or take action and find the revenue multiplier for your marketing toolkit.
